Trendril at Events & Markets

Through retail partners, lifestyle markets, brand events, and collaborative projects, Tendril invites people to explore the fragrances, feel the materials, and notice the details of each product.

Face-to-face conversations help customers compare scents and find the fragrance that fits naturally into their everyday lives.

Shanghai Fashion Week MODE

MAR 2025. Shanghai, China

In 2025, Tendril sponsored and participated in AW2025 MODE Shanghai Fashion Week, bringing agarwood incense into a global setting shaped by fashion, design, and cultural exchange. The gentle woody scent offered a quieter sensory layer alongside the exhibition’s visual and creative energy.

The collaboration reflected Tendril’s approach to contemporary Eastern fragrance: rooted in natural materials, designed for modern life, and presented with greater consideration for the environment. Through FSC-certified paper and recycled packaging materials, Tendril shared its commitment to thoughtful design and more responsible choices.

Hawaii International Film Festival

OCT 2025. Honolulu, Hawaii, USA

In 2025, Tendril sponsored the 45th Hawai‘i International Film Festival Fall Festival and the HIFILM Industry Conference through financial and agarwood incense support. The partnership brought Tendril into festival trailers, theater presentations, the HIFF website, and industry conference programming, connecting the brand with filmmakers and audiences from around the world.

Through screenings, education, and industry programs, HIFF brings together storytellers from Hawai‘i, Asia, and the Pacific. Tendril’s support reflects a shared belief in cultural exchange and creative growth, bringing Eastern agarwood culture into an international setting where scent, film, and memory can meet.